Email Marketing

Restaurant patrons have a seemingly endless number of choices, and in the end will they choose you, or your competition? Patronpath Email Marketing provides frequent and targeted marketing that makes your restaurant the answer to "What sounds good tonight?"

Features

Core Features

Create
Patronpath offers a range of content creation tools so you're guaranteed to find the toolset that meets your creative demands.

Target
Delivering one-to-one messages is easy with Patronpath's exclusive Dynamic Content feature and powerful personalization, segmentation and viral marketing tools.

Deliver
Patronpath's powerful underlying technology and deliverability tools ensure your messages get delivered to the inbox.

Integrate
Patronpath AMP lets you seamlessly transfer content and data between our application and other business systems and automate one-to-one marketing through tight integration.

Track
With Patronpath's robust, real-time tracking and graphical reporting you can analyze your results and drive improvements in the future.

Manage
Patronpath's management tools provide a granular level of control, customization, and configuration for account administrators.

Integrated Features

Integration
Patronpath’s email marketing and online ordering solutions can work together to give restaurants a powerful targeted marketing tool to use with its patrons. Patrons will receive timely and specific automated email messages based on their online ordering behavior. Only Patronpath offers this powerful marketing solution.

Automated Campaigns
You control the delivery frequency of the messages: daily, weekly, monthly, or one-time. Build patron-specific campaigns for: New Patrons, Patron Retention, Large Orders, Large Volume, Frequent Patrons, or Business / Office Groups.

Patron Retention
A customer has not ordered online in a set number of days (e.g. last 30 days). The email marketing solution will automatically send the patron the specific email message campaign you designed for the situation, such as “We’ve missed you! Come back and order online, and receive a free dessert with your next meal.”

Business / Office Groups
A customer orders using the Invitation Ordering process. Follow up with a personalized message (through automated campaign) thanking the customer for his or her order and providing incentive to order again, thus driving greater frequency of large group orders.