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Industry News & Trends
Increasingly, customers are tapping the Internet to simplify their lives and make better-informed decisions about where they dine. Patronpath provides restaurants with the tools to capitalize on the power of the Internet and grow their business in ways never before possible.
Case Studies
Download Scotty's Brewhouse Case Study Download Yumi To Go Case Study Download No Joe's Case StudyInternet Trends
Search Trends
It's no secret that the restaurant industry is changing. The Internet has fundamentally changed the way that restaurant customers make decisions. Busy lifestyles, the growth of dining options and an increasing demand for convenience are driving more consumers to the web. According to the
National Restaurant Association, 47% of adults, aged 18-44 have used the Internet to find out about a restaurant they had never patronized before. Even more surprising, restaurants are the #1 local Internet search on Google, Yahoo and MSN.
- Restaurants are the #1 Search
- Patrons Shop for New Restaurants on the Web
Takeout Trends
Patrons want to Order Online
The Internet is also fueling the growth of takeout orders. Since 1985 the number of restaurant customers that choose to dine-in has declined 16%, conversely, take-out orders have increased a
staggering 75% over the same period. Industry statistics also indicate that takeout orders placed online are, on average, 20-30% higher than takeout orders placed over the phone.
By integrating
e-commerce and online ordering into your web site you provide customers a simple and cost effective way to choose your restaurant over the competition.
Over 35% of consumers have or would place an order online if their favorite restaurant offered the service.
Email Marketing
Patrons want Restaurant Emails
When
it comes to email marketing the numbers are just as compelling. Over 38% of adults between the ages of 18 and 44 would likely choose to receive a daily email notice of specials from their favorite
full-service restaurant.
Restaurant email open and click-thru rates are the highest of any industry. On average an email from a restaurant is 2-3 times more likely to be opened and viewed by a
consumer.
Online Ordering
- 35% people surveyed said they have or would order online from their favorite restaurant if they offered the
service. – NRA 2007 Industry Forecast
Email Marketing
- 36% of consumers stated that receiving an email offer for a product or service they wanted "at that time" significantly increased their
likeliness to respond
- 38% people say they would receive an email daily from their favorite restaurant to know what the specials are for
that day – NRA 2007 forecast
Web Site Development
- People aged 18-40 spend more time on the internet than watching TV
- 45% of consumers aged 25-34 have used the internet to find restaurant information
- Restaurants are the #1 local search item
- 47% people say they have visited a restaurants website they have never patronized before
– NRA 2007 Industry forecast
