Mellow Mushroom Pizza Bakers Selects Patronpath to Provide Online Ordering Solution

INDIANAPOLIS (September 17, 2008) – Patronpath, provider of marketing and e-commerce solutions for the restaurant industry, announced today that Home-Grown Industries, franchisor of Mellow Mushroom Restaurants, has selected Patronpath as provider of its online ordering solutions.

Home-Grown, with 100 Mellow Mushroom franchise locations throughout the United States, recognized the value of adding online ordering to their already successful concept. Taking input from a group of franchisees, Home-Grown chose Patronpath's easy to use online ordering solution to increase average order size, increase operational efficiencies and to satisfy increasing customer demand. Patronpath also integrates seamlessly into the restaurant's Aloha Point-of-Sale (POS) solution by Radiant Systems, further increasing efficiencies throughout the operation.

Tammy Lucich, Public and Franchisee Relations for Mellow Mushroom explains, "we understand that orders placed online have a higher ticket size, so we're looking to see an increase in revenue and profit across the system. The fact that Patronpath's solution integrates with Aloha also helped seal our decision."

"We're happy to have Mellow Mushroom on board with us,” explained Patronpath's Director of Sales Chad Hankinson. "We look forward to assist in their continued success and aggressive growth plans."

Patronpath, an industry-leading provider of customer relationship management solutions, offers restaurants a suite of innovative e-commerce tools and technology that helps them build strong relationships with patrons. Visit http://www.patronpath.com for more.

About Home-Grown Industries of Georgia, Inc.: Home-Grown Industries of Georgia, Inc. (www.mellowmushroom.com) is the franchisor for Mellow Mushroom restaurants. The brand is a Southeastern based concept experiencing fast paced growth throughout the country. The Mellow Mushroom concept began in 1974 as a healthy alternative to traditional pizza restaurants. That direction continues today as Mellow Mushroom offers spring water dough and many vegetarian options all wrapped up in a unique funky atmosphere. Contact Tammy Lucich at tammy@mellowmushroom.com for more information.

About Patronpath:  Patronpath provides relationship building tools and processes that help restaurants cultivate profitable relationships with customers. Patronpath's integrated suite of web-enabled solutions allows restaurants to know and serve their customers better than ever, resulting in increased customer loyalty, more efficient sales and more profitable transactions.

Contact:
Marty Bird
Patronpath
317.577.0295
317.577.1335 fax
info@patronpath.com
www.patronpath.com

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